The Magnetic CEO

Our business community deserves a new breed of CEOs. Our workplace needs to radically change its focus and this can only be achieved through a cultural transformation.

It is going to take the form of a hybrid evolution sprinkled with elements of revolution.

To spearhead these efforts we need a leader who understands people and focuses on people, who possesses all the business acumen and is also a sociologist-evangelist.

We need a turbo-charged entrepreneur with night vision to see through the dark hours of our economy.

We need a Cultural Evolvement Officer – CEO – and that is what this book is about.

Learn How to...

• Carry out a successful cultural transformation within your organization
• Lead for sustainable results and profits
• Identify the really important decisions and make great calls
• Find and keep the right people
• Become a great communicator
• Build teams that work well together
• Be a great problem solver (before they become serious)

"Our business environment had lost its authenticity...
Money is nothing but a plastic card...
There is a need to re-magnetize and attract the right resources...
This CEO has the qualities of a magnet...
Magnets are one of the rare items in nature that can exert control over other objects without actually touching them..."

In these pages you will uncover:

• How to strategically handle "Your business' biggest asset - Your people"
• The survival guide for the CEO
• How to get others to buy in to a proposed cultural transformation
• How to get lasting results with a smart allocation of all resources
• The characteristics of a winner hire and traps to avoid when recruiting
• How to be the first to know when a good employee is on the verge
• How to protect your business and your position in the marketplace with talented, loyal and successful employees